Google Ads for VIP PhotoShooting

ROAS 1500% | CPL — $15 | Google Ads for VIP PhotoShooting Services

Role

✔Google Ads Lead Generation Expert

Project goal

✔About the Project
SantoriniDress is a company that provides photo shooting services in Italy, Greece, UAE, and Mexico.
Their clients live in the USA, Canada, the UK, Australia, and Japan.
✔Main Target
Lead Generation via Google Ads.

Solution

✔First of all, we analyzed the current market situation.
Therefore, we set up advertising campaigns in Google Ads for Search and GDN for 300 keywords and 300+ advertisements.
We used conversion search phrases that indicated an interest in the type of service and worked with indirect demand.

✔Immediately after the advertising campaign launch, we received significant results.
We continued to run A / B tests every two weeks to optimize the cost of customer acquisition.
As part of the A / B tests, we changed graphic creatives, text descriptions of ads, headlines, etc.

✔The average statistics per month:
― Advertising budget — $4271
― The number of attracted leads — 285 pcs.
― Average cost per lead — is $15

Min price is $450 per photosession.
The average conversion from lead to cash — is 50%.
So, the cost per client is — 30$.
It means, that ROAS at least = 1500%