CNC machining | SEO Audit and Optimization Strategy / US
Project Niche: The client, Rallyprecision.com, is a corporate website offering specialized services in CNC machining and injection molding.
Region: The primary target market is the USA, with potential expansion into other English-speaking regions such as Canada, the UK, Australia, and the UAE.
Client Goal: The objective was to prepare the website for a full-scale SEO campaign by conducting a comprehensive audit to identify and rectify existing errors, and to develop a foundational optimization strategy.
What Was Done
A detailed analysis was conducted covering all key aspects of the website’s health. The audit included:
- Technical SEO: Analysis of key indicators such as page indexation (86 pages in Google, 37 in Bing), redirects (www vs. non-www, trailing slashes), canonical tag usage, URL structure, and heading tag (H1-H6) implementation.
- Content Analysis: A review of content uniqueness on important pages was performed, identifying the need for new, more relevant content.
- External Link Profile: The audit assessed the existing backlink profile (5 referring domains) and identified toxic links that required disavowal to mitigate risks from Google’s algorithms.
- Commercial Factors: An evaluation of commercial elements, including contact information, Schema.org markup, Google Business Profile presence, and mobile page speed, was completed.
- Development of an Optimization Strategy
Based on the audit findings, a complete optimization scheme was created to serve as the foundation for future SEO efforts:
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- Semantic Core and Site Structure: A new, logical site structure was developed to better categorize services, materials, and products. Based on this, a semantic core was compiled, and recommendations for updating and creating new pages were provided.
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- Meta-Tags and Content Recommendations: Detailed instructions were prepared for optimizing meta-tags (Title, Description, H1) across all relevant pages. A plan for content creation was developed, including technical specifications for copywriters to write over 53,700 characters of new text with specific guidelines for keyword usage and H2 tags.
- Internal Linking and Usability: Recommendations were made to improve the internal linking structure by adding links to key pages in the header and footer and implementing «Breadcrumbs» for better user navigation.
- Technical Task Formulation: All audit findings and optimization recommendations were compiled into structured documents. The client received a comprehensive report, a list of prioritized tasks, an updated robots.txt file, and detailed Excel spreadsheets (rallyprecision.xlsx) containing the semantic core, meta-tags, and content plan.
Deliverables
The client received a complete SEO foundation ready for implementation. This included the detailed audit report, a full semantic core, a revised site structure, and a prioritized action plan. These deliverables provide a clear roadmap for all subsequent on-page optimization, content development, and technical improvements.
